Spears had filed for divorce from Kevin Federline in November of 2006, and two weeks later was spotted-and relentlessly photographed-out in Los Angeles alongside Lindsay Lohan and Paris Hilton, who, allegedly, mockingly referred to Spears as “Animal.” Paparazzi photographs in which Spears accidentally flashed her vagina were published on TMZ.
Left, by Kevin Kane/WireImage Right, by Jeff Kravitz/FilmMagic. Left, Spears performing during the 2001 MTV Video Music Awards Right, Spears and Madonna during 2003 MTV Video Music Awards. The media pile-on had become common for Spears in 2007-nonstop headlines all asking, essentially, “What’s wrong with her?” And it could never happen today. Spears appeared lackluster and even confused when miming her latest hit, “Gimme More,” and the criticism was swift and brutal. If it went well, the thinking went, it would be a career game-changer. MTV was intensely hyping the performance. She chose the 2007 awards for her first broadcast performance in three years, a period that included a hasty Vegas wedding, a reality show, several stints in rehab, and near-constant tabloid scandal. The V.M.A.s were a good place for Britney Spears that decade she’d made headlines by dancing with a snake in 2001 and kissing Madonna in 2003. The woman turned her head, flashed eyes made blue with colored contacts, and uttered what was intended as a mission statement for a big, bold comeback: “It’s Britney, bitch.” Everyone knew they were extensions because they were attached to a head that, seven months prior, had been shaved in front of paparazzi cameras. The 2007 MTV Video Music Awards, held 10 years ago this past Saturday, opened with a close-up of a woman’s blonde extensions.
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